be free - Abu Dhabi duty free

Abu Dhabi Duty Free Re-Launch Objectives • To Re-position ADDF as a strong, well recognized brand in order to have a clear positioning and a more dynamic and effective B2B/B2C sales and marketing strategy for the existing facilities, but also for the upcoming MTC building. • To raise awareness of the new ADDF brand and increase its profile amongst ADAC shareholders, stakeholders and partners.

The new Abu Dhabi Brand

• The logo takes its inspiration from the iconic architectural design of the new Midfield Terminal.

• The logo takes the footprint of the new building and transforms it into a bright, graphic representation of

the building.

• This stylized representation suggests a mood of, spontaneity, unexpected, fun and happiness.

• It has a contemporary style that is multinational in it’s appeal to both leisure and business travelers

Project: Abu Dhabi duty free Logo

Agency: FacetoFace

Creative Director: Mike Sands

Head Of Creative: Mohammed Barazi

Sr. Graphic designer: Duaa Abazeed

http://www.abudhabiairport.ae/english/shop-dine-and-unwind/

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