The new Abu Dhabi Brand
• The logo takes its inspiration from the iconic architectural design of the new Midfield Terminal.
• The logo takes the footprint of the new building and transforms it into a bright, graphic representation of
• This stylized representation suggests a mood of, spontaneity, unexpected, fun and happiness.
• It has a contemporary style that is multinational in it’s appeal to both leisure and business travelers
Project: Abu Dhabi duty free Logo
Creative Director: Mike Sands
Head Of Creative: Mohammed Barazi
Sr. Graphic designer: Duaa Abazeed